At the end of last year, my AS class was introduced to the a brief outline of our A2 year which would be about making a music video, we had an induction which was conducted by both our AS teachers and the media technician (Mickey) who taught us the basic skills which are required to make a successful music video. The skills included:
· Making a whole video successful by cutting out parts in between the base tracks
· Matching the rhythm of the tune with the video footage
And many more.
Afterwards, we were sent off to edit the same music video getting a grasp of the techniques we had just learnt. When that session was completed, we returned to our groups and was given an mp3 player with a song on it, and given the task to film footage to make a music video. The song that was given to my group was Aretha Franklin –Respect; the ‘Aretha’ of our group was Jessica because she is not camera shy and lip-syncing was a speciality of her; Shannon’s steady hand took hold of the video camera, whilst Jade and I were the dancers/ back-up singers. After a few minutes of planning, (our planning ‘session’ was very quick because our group basically had the same idea) we filmed the footage downstairs in our college canteen and in the lift. The story of the video was based about having respect for the people that serve the students food in the canteen. The original song is really about a woman asking for respect but we thought we could make a disjuncture and change the meaning making the music video much more fun to enjoy. When the footage was completed we headed back to the editing suite and began to turn chunks of footage into an actual music video. In the end (if I may add) I think our music video was very successful, our vision came to plan and there were little difficulty in production.
Here are some photos taken during the production of the 'respect' video:
In our last lesson for continuation to A2, we were taught about the codes and conventions of a digipak.
Our class were taught that when you look at a front cover, you expect to see:
· The artists face/name
· Artwork
· The album name
· Parental guidance (if needed)
The information that is conventionally included on the back cover is:
· The name of the song/s
· The barcode
· Acknowledgment or producers
· Record label
· Image of the artist
· Date of release
· copyright
The images that relate to the panels help understand who the artist is and normally what genre they are about.
The content of the inside panels normally include an image, the CD housing (where the CD is placed), a booklet inside, lyrics and maybe messages.
On the spine, the information that is expected to be seen is the artist, record label and name of the album
And finally, the type of fonts used for digipak’s is plain and simple or a font that reinforces the genre.
The digipak that I created was based on the song that my group had made a video of (Aretha franklin –respect). The main picture was of the artist (which would be Jessica Nock who played the lead singer).
The digipak consisted of Jessica's picture with the song title and the group member’s names. It was decided that part of the picture had to be cropped because the picture as a whole did not include Jessica alone. We took a shot of her out of the video we had on Final cut in order to put her in the digipack. We then designed the digipack individually within our group using different fonts, font colours and tilting the texts in different directions.
The strengths of the digipak were the shot used (it was very quirky and fun) did describe the song and the artist as it was a mid-close up of Jess dancing. The texts that I used added to the eccentricity as well as the colour added. On the contrary to this was the tilted texts posed as an inconvenience because they would get in the way of the picture and it could be seen as a negative to have the artist not look directly in front of them( some people may view that as a loss of connection between the artist and the fan).
Overall it was a good simulation exercise of what we will be doing in the new academic year.
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