Music videos have ranged from simple tableaux of a band playing its instruments to multimillion dollar, high-concept extravaganzas. Music videos have long evolved from a steady camera focusing on a band while they play they're song. Modern music videos feature elaborate stories, Intricate choreography and special effects that cost millions of pounds. Music video's have a major impact on whats popular and relevant.
Carol Vernallis closely observed the camerawork and editing involved in music videos her conclusion was that edits in music videos are much more frequent than in films or TV shows she speaks about the rules of continuity being broken to draw attention to what is on screen, edits are often special effects are used and jump cuts are often used.
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