Kanye West Feat Rihanna and Kid Cuddi - The Lights
I choose this video as I thought the flashing effects and the editing on the video was simple but at the same time effective. I feel the brightness is also amazing as if it was on your television it would catch your attention immediately. Another point that stood out to me in this video was the speed of the editing as at the beginning the editing is done to be in synchronization with the words which would of taken time to perfect it but Director 'Hype Williams' made sure it happened. The Video triggered a lot of responses, especially a strong one from the company 'Epilepsy Action' who feel this potentially triggers seizures for people who have photosensitive epilepsy. The songs lyrics and titles pop of the screen, and the bombardment of font, colours and lights all dance round the boundaries of flicker fusion. I feel the best music videos prove to be skillful adaptations evoking the intangables of a song and also performing a synesthetic conversion of sound to image. I also feel this video has a lot of visual identity and this video is it in its own segment because of the edits and the pace of video.
Video Below -
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