Examples of change within the music industry exist within production, distribution and exchange.
PRODUCTION
Before
'A recording studio'
Now
Other forms of making music, such as pc software's, below we have Fruit-loop and Audacity. We are also able to record on mobile phones meaning that someone can record themselves singing along to an instrumental. This has many advantages such as it is much cheaper, and you can get all the credit, meaning you are taking artistic control. You do not need to be apart of a recording label although, this has drawbacks such as your music may not be of good quality and you may not have legal support.
DISTRIBUTION
Before
'Posters, advert, magazines and some newspapers (posters)', billboards, viral
Now
Nowadays there are other methods of distribution and marketing. This is through Social networking sites such as Facebook which allow you to become a fan of an artist and an artist with 1000's of fans is more likely to interest people who have not heard their music before are more keen to find out about it. YouTube, allows you to view and upload videos and you usually have links on the side related to that song via artist, genre or album which allows you to find out about other music, blogs and websites, tours and concerts which allow you to hear the artists true voice and performance, viral marketing which can be done on Facebook of face to face, illegal and legal downloads of previews. 
EXCHANGE
Before
CD's
Now
Convergent media for example MP3, iPods, TV, apps on phones, mixtapes, merchandise
The music industry has definitely evolved from what it was ten years ago. Due to new forms of distribution, production and exchange many artists are now much more independent and have created their own small record labels or have their very own studio in their homes. Furthermore there are new ways to showcase and platform talent such as shows like X Factor and American Idol which now offer deals to the public. As a result there are now only four major music labels around which are Universal Studios, Song BMG, Warner Music Group and EMI. Since there are new forms of distribution and marketing it is important that music labels form a relationship with these websites and programs in order to sustain the importance of music videos. For example nowadays people tend to watch music videos on YouTube because you can watch your favourite music video wherever you like and whenever you like. However for copyright reasons many record labels limit the countries that can access these videos and in order to gain some money Vevo and YouTube have joined up and made money through adverts before the music video starts. By using sites such as YouTube viewers can send links onto people's FaceBook page which another form of marketing and on the side bar of many music video pages on YouTube there are links to OTHER videos that people many not have seen. However with new websites and software's for music exchange comes piracy which has had a large impact on both artists and record labels. Sony admitted that their pre-Christmas sales were down 10% and 14% respectively. This was concluded as a result of iTunes, which destroyed the idea of an album and been in favour with singles and downloadable tracks, which collectively affects album sales. Music videos are highly important in the music industry because it was one of the only ways viewers can recognise the artist and understand what the genre of that music video consists of which makes them familiar with other music videos.
Audience interaction is very important for artists and their audience/fans and as this is done through music videos, it makes it difficult for an upcoming unsigned artist to be recognised. However successful businesses and websites such as SBTV has made a considerable amount of impact on upcoming artists. SBTV is a company run by young people in the UK who use web-based viral marketing for new and upcoming artists. This is mainly done through providing videos freestyles, acoustics and interviews of current successful artists which allow viewers to also look at new artists, on their YouTube Channel. The company started when teenager Jamal Edwards who is the founder of SBTV began using a handycam to record rap freestyles of friends which were uploaded onto YouTube. Today SBTV has grown largely with over 70 million viewers on YouTube and 100,000's subscribers. This is an example of how ANYONE can start their own music television company and SBTV have recently launched their own record label (Just Jam) WATCH OUT EMI! The company's 20 year old founder recently appeared on a Google Chrome advertisement 'which, tracked the emergence of SBTV as one of the UK's rising youth broadcasters'. Below is their advertisement
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