Monday, 3 October 2011

RESEARCH FOR MUSIC VIDEO: Review your favourite previous student video

My favourite previous student video is Group 12 - Nigel, Beverly, Camilla and Irene


The music video is targeted at girls, who enjoy UK music. The reason why I really liked this video is because I can imagine it being on a UK music channel such as Flava or Channel AKA. The genre of this music is R'n'B, and it has both a narrative and a structure. In terms of representation she stands in front a lot and is constantly singing 'I can be your hero' which tells us she is not passive, however she is segmented and she still as a stylish appeal


Strengths:
- Close ups of her face
- Balance of performance and narrative
- Fast 
- Use of editing and effects (slow motion, fades, wipes)
- Location suits the narrative 
- Conventions of a female music video, the wind blowing her hair


Weaknesses:
- A bit off key on the lip-syncing 
- Facial expressions didn't always seem interested however, the body language was

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