Tuesday, 11 October 2011

Examine the website for the original artist and discuss how they use it to promote their brand image and songs

Here are some screen shots of Devlin's website called 'DEVLIN' (url is called officialdevlin.co.uk)
The background contains a simple brick work layout.
This symbolises his genre, target
audience that his genre is aimed at and style.
 In order for every artist to be successful, they have to have a number of ways to promote themselves, and at the top right -hand part of the page, we see a section where people (fans) can share news about him through social network sites and broadcast everything that he is doing on a daily basis including his clothing brand, tours, new music and even what hes up to in his spare time .
An option of sharing stuff of popular network sites like
facebook, twitter, youtube and myspace.
These four social network sites are in fact the most popular of them all,
 and it is pretty obvious why he
would have them separate to his mailing list
 His mailing list is separate to his social networking sharing sites because it is quicker to share instant news from his official site to a social network, and whilst fans continue to share him and his work, other people get to hear and become interested in his work.

With the mailing list, it only communicates with his site and the person itself, not globally.

Here, the fans of Devlin have a chance to buy directly from the site as
his online store is connected to his official website


Here we see a list of new videos that he is involved in or from his new album
We also see an advertisement of his new album and a facebook
link

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