When you scroll down the page further there are posts that follow up on his everyday life, which I assume are mainly for fans who would like to catch up with him. There are also behind the scenes videos, pictures etc and on the side we have a link and a screen shot of his Twitter and the amount of FaceBook fans he has which allows his fans to follow up on his latest tweets etc.
He uses his website to promote his music through Gifs/animations . Below the mailing list there is an image of his album cover and animation was used to allow it to advertise the release date of his album.
One of the links on the navigation bar is called 'Video' and once clicked viewers get to see all his current videos and features which promote himself, his music and the artists he is recording with.
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