Today we started to get more familiar with what CD's and Albums do for the Music industry and why it helps the artist and to what degree. For example Digi-Paks are vital for the promotion of the Artist which will make its target audience and members of the public familiar with the artist and tempt them into purchasing the product produced by the artist. Also it grabs the attention of the public as certain audiences may not be interested in this particular genre but the art on the Digi-pak may draw there attention. They can also be used for advertisement which proclaims the quality and advantages of the product which is being sold. Artist identity can play a key role as the Digi-Pak gives the audience some information on the artist additionally the audience gets a sense of the artist's style.
Indication of artist direction/genre
Another form of advertisement
Art identification : to show what persona the artist is portraying or type of genre
Also used for MP3 Files
How vital are the ancillary products to the artists in relation to the music video ?
Ancillary products are a collaborating product that help promote and support the artist and the album as well as an increase sales and encourage the artist's credibility.
Without promotion, who will know the artist?
Ancillary products would be advertised globally as well as the Internet with digital downloads such as iTunes also buses and posters.
Help keep the artist in the spotlight
Fans want more values of the artist for example exclusive pictures for example from music videos not just their songs, so this gives them a chance to purchase an accompanying product.
Familiarizes the target audience
In class we looked at Calvin Harris and how he relates his Digi-pak to his Music Video :
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