Evaluation - Question 4 What have you learned from your audience feedback?

AUDIENCE REACTION AND FEEDBACK !

In terms of Goodwin's theory we wanted to illustrate the song and we done this through a narrative, whilst sticking to the conventions of a music video by adding performance into it. However, by using a narrative based on running away and leaving we clearly illustrated the song which is about running away and leaving. I was mainly concerned with the audience understanding our storyline because, if I reflect back to my AS thriller opening some did not quite understand what was going on and some found it slightly cliche. Although my feedback for my music video differed. We avoided the cliche 'look' this time by surprising the audience i.e. when Shazray held the photo of me and him some may have expected him to come back to me (my character Ann) like most music videos although we did not. Although the audience understood the narrative clearly Charlene suggested we could have used black and white next time. Having listened to her advice I looked over my video and found some scenes where we could have used black and white. Such as when Shazray is reflecting on the argument we which is shown in colour and could have been shown in black and white. Furthermore this would have illustrated further use of editing as well as emphasises the argument scene and shows its importance.  

I also learned the importance of discontinuity editing, jump cuts and transitions in a music video and from Charlene's comment it is clear that people actually notice these things and how it makes it flow. Furthermore the idea we (the producers) had in our head for the opening transition introducing Denzel seemed to also be understood by the audience.
For my ancillary products my favourite part was only using half of Denzel's face and others also noticed and liked this idea as it was very different but it clearly worked and without the visual links in the music video and advert I personally don't think the audience would have understood the concept of the digipak cover.


Take a look at Adam's (AdzOutlaw) tweet he sent me :) By the way 'ill' and 'mad' is the slang term for very good :D