Evaluation - Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

I was influenced by Drake's effect on his image for his album cover because, it does not follow the conventions of a normal rap album cover. This usually consists of lots of girls, cars, excessive jewellery, lots of artificial light etc. My main aim for my digipak was to challenge the conventions of the normal rap digipak/album cover. Despite this however, in order for the target audience to familiarise themselves with the genre I used a parental advisory logo which had a graffiti, spray design to it which represented grime.

I was also influenced by Wretch' 32's advert for his album because on his album cover he uses a similar effect to the one I had. Furthermore the logos for where his album could be purchased also influenced where my artists music could be purchased. As my artist is an UPCOMING mainstream artist I could not use all of the same stores Wretch used for his album because, he is no longer upcoming. Therefore because my artist is upcoming I could only use really obvious places that are more likely to promote his music. 

In Devlin's music video 'Runaway' it is mainly set outside (hence the title) although, the locations used are in urban areas and locations in the UK that people are more likely to go when running away. For example we see him sitting inside a train, and Shazray who is the performer running away also enters a train station. However because our video is set in London we use an underground because, it is used much more.

We were also inspired by Ludacris and Mary J Blige in 'Runaway Love' because their song is similar to the song we chose. Furthermore there is a female singer who stands next to the male artist which females tend to do in R&B, Hip hop and rap music videos. This is to make the music video appeal to both males and females, so we used some shots of Denzel (Professor D) standing next to Kudiwa, our female singer.