EVALUATION - Final blogging task

Blogging has finally come to an end although my journey on blogger still continues with my private blog. 

Overall I really enjoyed using blogger as a way of recording the progress of this coursework because it really shows how far technology has come... no written essays for media coursework woop!

Mariama has officially closed off her blog, bye :)

The End of the Road

Dear Blogger,

It looks like our time has come to an end. Its been a great experience hope you enjoyed working with me.

The Denz :)

Evaluation - Question 4 What have you learned from your audience feedback?

AUDIENCE REACTION AND FEEDBACK !

In terms of Goodwin's theory we wanted to illustrate the song and we done this through a narrative, whilst sticking to the conventions of a music video by adding performance into it. However, by using a narrative based on running away and leaving we clearly illustrated the song which is about running away and leaving. I was mainly concerned with the audience understanding our storyline because, if I reflect back to my AS thriller opening some did not quite understand what was going on and some found it slightly cliche. Although my feedback for my music video differed. We avoided the cliche 'look' this time by surprising the audience i.e. when Shazray held the photo of me and him some may have expected him to come back to me (my character Ann) like most music videos although we did not. Although the audience understood the narrative clearly Charlene suggested we could have used black and white next time. Having listened to her advice I looked over my video and found some scenes where we could have used black and white. Such as when Shazray is reflecting on the argument we which is shown in colour and could have been shown in black and white. Furthermore this would have illustrated further use of editing as well as emphasises the argument scene and shows its importance.  

I also learned the importance of discontinuity editing, jump cuts and transitions in a music video and from Charlene's comment it is clear that people actually notice these things and how it makes it flow. Furthermore the idea we (the producers) had in our head for the opening transition introducing Denzel seemed to also be understood by the audience.
For my ancillary products my favourite part was only using half of Denzel's face and others also noticed and liked this idea as it was very different but it clearly worked and without the visual links in the music video and advert I personally don't think the audience would have understood the concept of the digipak cover.


Take a look at Adam's (AdzOutlaw) tweet he sent me :) By the way 'ill' and 'mad' is the slang term for very good :D

Evaluation Question 4

During the production stage for my music video, it was ideal to ask for feedback regularly from peers, teachers and fellow students. So we often asked for feedback to make sure we were doing the right thing (as we knew that once the main product was completed ...70+ students would HAVE to view it, be a judge and make feedback).

During the cinema screening the audience reacted fine to our music video. Their were no 'boo's' or an awkward silence. I was able to interview a few people who had never encountered on our production, or editing (so they were like, oblivious to the whole video. This was nice to hear their thoughts as it was their first time seeing anything) and most of the reviews were great like :

• Acting- narrating was on point-believable 
• Editing - Lots of it. Made the story within the song more realistic
• Lypsync - was excellent ... and for such a hard song
• Lighting and scenery was well

To comment on peoples reaction; i would say that overall, there were a lot of feedback that are positive. The only comments that has made me aware of what 'to change' if i had a chance to re-film the music video is that the lighting of the 'red walk' part could be a little brighter to highlight Shazray's appearance. The location of the artist could be changed as we only see in like one location shot (and the female has a few).

4. What have you learned from audience feedback

Using comments from the audience feedback if i was to film another music video i would include the following.

• Make the target audience clearer through use of location. perhaps use more of a variety in locations as well

3. How did you use media technologies in the construction and research, planning and evaluation stages?

Credits

Google.

Google was used to research everything that inspired the video. I googled various artist album covers and poses.  I used google images very often for pictures on the blog, to find bar codes, and record labels for my ancillary product.


Special Thanks to Google.
Youtube.

The video sharing site Youtube was very helpful in the research process. I looked at hundreds of raps videos to draw inspiration for my own music video. I found loads of different types of videos and made a short-list of all the best ones than created a video that combined all of the best elements from the short-listed videos.

Blogger

I spent many monotonous hours blogging every and anything about the whole coursework on blogger. Blogger was helpful because i had the opportunity to see where other groups were with they're work and could compare it to mine and often i would have to add more or work harder based on what other people where doing. That really helped me push and get the most out of the video.

Digital Camera.

The digital camera was very useful throughout the duration of course. I used the digital camera to...

•  take pictures of locations that i scouted and show them to my film crew.
• do a photo-shoot of the performing artist for the album cover
• take pictures while filming, to upload to blogger.
• For the animatic I made before filming.

Flip Camera

I used the flip camera for behind the scene footage specifically for the blog just a different approach to updating readers on new ideas, events and general events of filming days.

I also used a flip camera to interview audiences for feedback

JVC Camera

Without the jvc camera ( the Camera i used) there would be no music video. I was surprised at the high definition quality of the video when I first watched it on Vimeo.

Vimeo

Vimeo is another video sharing site i used vimeo to share my music video with family and friends who did not get a chance to see the video in the cinema.

Mac PC
there were many functions on the Mac PC that assisted the creation and evaluation of my music video and ancillary product.


1. Final Cut Pro

Final cut was the only software used to edit my music video. I found features on final cut pro like transitions and slow motion useful when trying to create memorable moments in the video.

2. Photoshop

I used only Photoshop when creating the digipack. It had some useful effects like a cartoony effect i put on the performing artist for the digipack.

2. How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)

It has come to my attention that many artist these days are referring to themselves as "brands". Because of this i wanted to promote "Professor D" as a brand I researched the way that actual brands promote themselves in different products using McDonalds as an example. 

Its all about making the public familiar with the brand and the best way to do this is through repetition. Anywhere in the world if you see a big yellow M you automatically know it is Mcdonalds.

I used this method of repetition by putting a similar image in every product involving professor D a medium close-up of him wearing a Ralph Lauren t-shirt this will create notoriety. Hopefully he will become notorious for these small idiosyncratic features.